October is Breast Cancer Awareness month and Komen Knoxville is using technology and social media in an innovative way to promote its “Race for the Cure.” In cooperation with Lamar Advertising, the Komen Foundation is syncing Twitter to several digital billboards in the area. So now, along with participating in the race, you can show your support for a loved one affected by breast cancer by Tweeting their name and having it appear on several digital billboards.
Watch Dan Thompson in this video with WBIR to learn more.
So show your support by Tweeting out who you are racing for, and be sure to include the hashtag #knoxRFTC.
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